“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.”
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More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.