“The leverage and influence social media gives citizens are rapidly spreading into the business world.”
Tip: press → for another quote, C to copy, S to share.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.