“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”
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We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.