“Like all technology, social media is neutral but is best put to work in the service of building a better world.”
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
