“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”
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More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Social media is not about the exploitation of technology but service to community.
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.