“Advertising reflects the mores of society, but it does not influence them.”
Tip: press → for another quote, C to copy, S to share.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Leaders grasp nettles.