Leaders grasp nettles. — Quoted

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“Leaders grasp nettles.”

David Ogilvy · Leadership

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David Ogilvy

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Family

David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Relationship

David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Business

David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information.

Art