“The team architecture means setting up an organization that helps people produce that great work in teams.”
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Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.