“The intellectual architecture means focusing on doing great work instead of focusing on agency politics.”
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
The team architecture means setting up an organization that helps people produce that great work in teams.
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.