“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.”
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.