“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”
Tip: press → for another quote, C to copy, S to share.
Argument is meant to reveal the truth, not to create it.
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.