“Personally, I need a high level of physical fitness in order to feel at ease.”
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We coaches have to learn how to deal with that: How do I get to each one best - with a talk, with video analysis? And what sort of tone? We need our own coaches for that. The sports psychologist coaches me too.
As far as knowledge goes I've come a long way.
I concentrate on exercises from the waist down, since that is the laziest part of a woman's body.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
