“If you only design menus that are essentially junk or fast food, the whole infrastructure supports junk.”
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I wouldn't say that processed food, ready meals and even takeaways aren't relevant to modern life, it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.
My first outdoor cooking memories are full of erratic British summers, Dad swearing at a barbecue that he couldn't put together, and eventually eating charred sausages, feeling brilliant.
All I ever wanted to do was to make food accessible to everyone to show that you can make mistakes - I do all the time - but it doesn't matter.
Give your kids a bloody knife and fork and let me put some fresh food in front of them they can eat.