“So, to really execute design in its highest form and making people feel joy, that's a great reward.”
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I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.
That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.
I had the idea for the show like a year and a half, two years ago. And it was all about the things that I didn't like about TV. I was trying to create a positive solution for it. And it actually worked.