“It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.”
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I had the idea for the show like a year and a half, two years ago. And it was all about the things that I didn't like about TV. I was trying to create a positive solution for it. And it actually worked.
The Deep South has a completely different history, both good and bad, that is fascinating for everybody. It makes people work together who usually don't, and that sounds like a cliche in so many ways, but it actually happened... and it happened because of a beautiful idea.
Being on Oprah? You realize that there are a couple of types of audience members. There are like the cult people in the audience who are just crying before she gets on. And then there are the people who are playing it cool. I definitely was somewhere in the middle.
I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.