Trust is a big word for me. Loyalty and trust, for me, are everything. It's the core of what I'm about and what the people around me hopefully are about. It's a certain thing that gives you a sense of security. It's the biggest factor in everything I do.
You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage - understanding them from their point of view, because it's about them, it's not about you - it's their vision and what they're capable of achieving, and you're the conduit.
Everything starts and ends with the song, and working with writers and really learning their process and craft was an invaluable experience.