And they like being able to turn on the television day in and day out to see someone that they know and they feel comfortable with and trust hopefully and respect even.
All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things, probably the Internet as well.
But of course when people watch morning television, Terry, it's a very different animal. You know, they're running around, they're getting their kids ready for school, they're probably doing eight million things, they're brushing their teeth.
But, you know, they don't enjoy the dinner hour together. It's just not as much of a ritual at night and it's interesting. I think the ritual is taking place perhaps more in the morning.
I could announce one morning that the world was going to blow up in three hours and people would be calling in about my hair!