There is a certain kind of respect for authenticity today that there wasn't back in the days when they did 'Cleopatra, ' where everything looked like a giant motel. People want to have it be authentic in the look, and authentic in the way people behave.
Everybody's a filmmaker today.
Also, they don't understand - writing is language. The use of language. The language to create image, the language to create drama. It requires a skill of learning how to use language.
Most of the good executives do pretty well. Because to be a good executive you have to be strong, and you have to have a simple attribute that people have forgotten about - courage.