While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.
In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.
And most importantly perhaps, children can learn about their rights, share their knowledge with the children of other nations, identify problems with them and establish how they might work together to address them.
UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.
In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.
The real solution is to improve the incomes of the poor and provide their children with decent education.
Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.