Generally, what people tend to underestimate is the cyborg nature of Groupon. We are a company that has the DNA of being both a technology company and a heavily operational company.
When you think of couponing, you picture a mom cutting coupons out of the back of the newspaper.
In terms of fear, I still am most afraid of Freddie Kruger.
The experience is fundamentally different for buying from local businesses than it is for buying consumer goods.
I think if there's any difference between me and a traditional CEO, it's that I've been unwilling to change myself or shape my personality around what's expected.
Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.