“Change means that what was before wasn't perfect. People want things to be better.”
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It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
But there is a corollary to freedom and that's personal responsibility, and the real challenge is how you generate that personal responsibility without imposing it.
Part of the problem is when we bring in a new technology we expect it to be perfect in a way that we don't expect the world that we're familiar with to be perfect.
Don't leave hold of your common sense. Think about what you're doing and how the technology can enhance it. Don't think about technology first.