“Toyota was the first to put a commercial fuel cell powered car on the road, and I have no doubt that Toyota will continue to be in the front lines in the development of competitive fuel cell vehicles.”
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I learn something from criticism because when it comes from sources you respect you always examine it and learn.
I am on the board of corporations who contribute both to environmental problems and their solutions. And I am on the NGO side: the Earth Council and other organizations.
One of the things that I've always thought I would like to do is to develop an environmental index. Then people can measure their own environmental performance on an index as they do in other ways.
A shift is necessary toward lifestyles less geared to environmental damaging consumption patterns.