“Ikea people do not drive flashy cars or stay at luxury hotels.”
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If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.
I feel comfortable around every driver out there and each driver is in charge of their own car, but you feel very secure racing the competition out there.
You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
I lived on the top of one hill and the school was at the top of another hill. Nobody ever went to school by car - we didn't have any cars during the war. So that to and from school was itself a training.