“All the business of war, and indeed all the business of life, is to endeavour to find out what you don't know by what you do that's what I called 'guess what was at the other side of the hill'.”
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In business or in life, don't follow the wagon tracks too closely.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.
Like sex in Victorian England, the reality of Big Business today is our big dirty secret.