“There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.”
Tip: press → for another quote, C to copy, S to share.
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
