“Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch.”
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Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.
We could say we want the Web to reflect a vision of the world where everything is done democratically. To do that, we get computers to talk with each other in such a way as to promote that ideal.
The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation.
Let your Discourse with Men of Business be Short and Comprehensive.