“All the technology of our production was still pre-War. They were sort of '38, '39 and the War had been stable and so we were infinitely behind whatever had been going on in the United States for instance.”
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And the buying of new machinery meant not only the possibility of production, but even the new technology, 'cos as I mentioned before, we were back of seven, eight years.
The point of that is, if you look at Walgreen's history, they've always been pioneers in the application of technology. They're the only drugstore chain that I know to have their own satellite.
All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with.
I always wanted to work with Michael Jackson. His music will live forever and with technology nowadays... maybe I could.