“The reality is that what you find out is that your head is the medicine. If your head is not in the right place and you don't think positively, all the medicine technology in the world is not going to work.”
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I recently formed a foundation to raise awareness for prostate cancer. I feel it's very necessary that men be more aware about prostate cancer and their health in general.
But when I first got cancer, after the initial shock and the fear and paranoia and crying and all that goes with cancer - that word means to most people ultimate death - I decided to see what I could do to take that negative and use it in a positive way.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
I have run large organizations, I know what it takes to create a healthy business climate, and I have more experience than Jerry Brown doing that. So it'll be a stark contrast, a career politician vs. someone who has met a payroll, gotten a return on investment, knows how to use technology to do more with less.
