“People try to treat technology as an object, and it can't be. It can only be a channel.”
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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
My dad has sometimes felt that I grew up a little lacking in sufficient eccentricity - in the sense that I'm willing to live as an adult in a house with walls that are parallel to each other, that sort of thing.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
It is impossible to work in information technology without also engaging in social engineering.