“You affect the world by what you browse.”
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Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.
The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation.
We could say we want the Web to reflect a vision of the world where everything is done democratically. To do that, we get computers to talk with each other in such a way as to promote that ideal.
The Web is now philosophical engineering. Physics and the Web are both about the relationship between the small and the large.