“Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.”
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What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.