“Be yourself. Follow your instincts. Success depends, at least in part, on the ability to 'carry it off.'”
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Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective.
You will launch many projects, but have time to finish only a few. So think, plan, develop, launch and tap good people to be responsible. Give them authority and hold them accountable. Trying to do too much yourself creates a bottleneck.
Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.
The price of being close to the President is delivering bad news. You fail him if you don't tell him the truth. Others won't do it.