“There are almost no sports within which mortal accidents are not a reality.”
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When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
The bell that tolls for all in boxing belongs to a cash register.
The 'Sports Illustrated' cover was the last thing I shot. That week, I told my agent, 'You know what, I really... I don't want to be a model anymore. I really want to do movies.' And I think he wanted to wring my neck at the moment.
I'm in the perfect position. It's a sports position and a political position where I can help better the lives of athletes around the world.