The secret of long life is double careers. One to about age sixty, the… — Quoted

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“The secret of long life is double careers. One to about age sixty, then another for the next thirty years.”

David Ogilvy · Age

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David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Experience

David Ogilvy

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good

David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Experience

David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

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