“From reading over the notes for each session it was apparent that there had been improvement by more or less regular steps from almost complete terror at sight of the rabbit to a completely positive response with no signs of disturbance.”
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Everything that's bad for you catches on too quickly in America, because that's the easiest thing to get people to invest in, the pursuits that are easy and destructive, the ones that bring out the least positive aspects of people.
I try to avoid saying anything positive about any presidential candidate for fear that if I actually like them then I will kill their campaign.
Shapes that contain no inner components of positive/negative relationships will function better with other shapes of the same nature.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.