“I think Karl Rove saw that in George W. Bush early on and understood the impact that he could have on Texas politics and probably on national politics.”
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On the other side, I do believe that the rhetoric we are seeing from the Democrats today is unprecedented, is a new low in presidential politics and goes beyond political discourse and amounts to political hate speech.
But I think there was a sense amongst the House Republicans especially that we didn't just want to be opposed to Bill Clinton that we wanted to tell the country what we were for and to brand ourselves in a more positive manner.
People like passion in politics.
Politics swings like a pendulum.