“I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.”
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The way you communicate an idea is different than the way you communicate a product.
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.