“There's a rule of thumb in politics. If you're at a point where you're complaining about the other guy being mean and unfair and uncivil, that's probably a sign that you're losing.”
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Solutions-oriented campaigning with a little passion and a little humor I think that will go a long way. I think people are desperate for it.
I think that you can disagree with people and debate over their positions with issues without engaging in the politics of personal destruction.
The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.
Politics is a science. You can demonstrate that you are right and that others are wrong.