“Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.”
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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
It takes intelligence to make real comedy, and it takes a reality base to create all that little stuff I like to do that makes you giggle inside.
Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.
The heartbeat of a football team is the quarterback position and I think everyone who has any intelligence about the game understands you must have consistency at that position to be a championship team.