“To me, food is as much about the moment, the occasion, the location and the company as it is about the taste.”
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I was born in the '60s and grew up in the '70s - not exactly the best decade for food in British history. It was horrendous. It was a time when, as a nation, we excelled in art and music and acting and photography and fashion - all creative skills... all apart from cooking.
And I like asking questions, to keep learning people with big egos might not want to look unsure.
I'm not scared of anything in particular, but I am motivated by a fear of failure as opposed to a need to succeed.
You need to do the work to bring the money in, but not compromise standards.