“It's been amazing to watch, because for 'Thor', which was always a mid-selling book, to be in the top ten for every single issue since the reboot is just a great compliment.”
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The point of mythology or myth is to point to the horizon and to point back to ourselves: This is who we are this is where we came from and this is where we're going. And a lot of Western society over the last hundred years - the last 50 years really - has lost that. We have become rather aimless and wandering.
Every time I got 'Amazing Spider-Man' or 'Fantastic Four' or another book firmly on the rails, we got pulled into some big event book or crossover and it cost momentum and messed badly with the pacing and structure of the book.
If a person with a bullet in Dallas can change the world, imagine a person with an idea could do.
I was very clear that I wanted to keep 'Thor' out of the rest of the Marvel universe for no less than the first six issues. And the success of the book, I think, speaks well to that decision.