“We are also in the process of defining how best to work together with food and other companies to address diet and physical activity factors in order to prevent chronic diseases.”
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Today osteoporosis affects more than 75 million people in the United States, Europe and Japan and causes more than 2.3 million fractures in the USA and Europe alone.
This is a historic moment in global public health, demonstrating the international will to tackle a threat to health head on.
Since the reduction of risk factors is the scientific basis for primary prevention, the World Health Organization promotes the development of an integrated strategy for prevention of several diseases, rather than focusing on individual ones.
Such lifestyle factors such as cigarette smoking, excessive alcohol consumption, little physical activity and low dietary calcium intake are risk factors for osteoporosis as well as for many other non-communicable diseases.