“I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.”
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We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going.
We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.
I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side.
'The Cut' is going to give someone the opportunity of a lifetime and help that person achieve his or her dreams.