“If you like overheads, you'll love PowerPoint.”
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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.
Beautiful Evidence is about the theory and practice of analytical design.
The leading edge in evidence presentation is in science the leading edge in beauty is in high art.